Mother-of and Bridal styles available now!

Our History

Monroe’s “Place” was founded in 2007 by “Monroe”, who traveled from California to open a little shop here in western New York. The shop simply started as a women’s clothing boutique, both casual and dressy items, she even had shoes! Soon Monroe realized that WNY needed more affordable places to buy special occasion dresses and gowns with exceptional customer service. She also realized that PROM was a BIG DEAL here! Monroe always carried unique and affordable styles and decided to ditch the casual items and shoes to focus on what was needed more. 


The current owner, Rachel, has been working in retail since the age of 16, and managing clothing retail since not long after that. She always wanted a store of her own but never saw that as an option. She continued working for various clothing stores from low to high end brands for several years, taking a break in between to earn her esthetics license and manage a night club for 4 years. Rachel also is well know in the Buffalo community for the burlesque troupe she has run since 2011. Her burlesque troupe has performed at a national level as well as helping out with charity and community events.


Rachel met Monroe through mutual friends and began working at the store in 2016, not long after giving birth to her third child. When Monroe mentioned retirement Rachel saw it as the perfect opportunity to learn how to run her own business. Over the next 2 years Monroe trained Rachel and allowed her to first hand experience all aspects of business ownership. Finally she was ready and Monroe was even more ready to retire, also the building in Hamburg, that the store was located in, found a buyer! The Hamburg store closed its doors on August 31st 2018.


Now how does one just buy a business? Especially someone with 3 kids and no savings? Well Rachel tried all the loan and grant options out there... unfortunately none were any help and wouldn’t offer her a cent. So with the help of social media and a fashion show she collected almost $2000 to help the cause! With more help from her family she was able to open in November 2018!


Monroe’s Boutique is now located at 2400 Seneca St Suite 5 in West Seneca/South Buffalo. The new store is open and easy to shop. We use the same method of offering exceptional customer service and hope to soon offer products on-line, prom dresses will always require a visit so we can assure a proper fit!! Come see us soon!